In the global setting of recent times, selling is becoming a key area, and for this process consumer base plays a quintessential role. As most of the population (approximately 35%) falls in the age group of 16-25, the young generation is constantly exposed to branded products. The organized retail sector therefore plays an important role. The sunrise industry which is gradually entering tier 2 and tier 3 cities is projected to raise its net worth from $ 353 billion to $ 543 billion.
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Shoppers` Stop is one of the leading retail stores in India. Established in 1991 by the K Raheja Corp Group, it had its first store in Andheri, Mumbai. While continuing its glorious success over these years, in the year 2008, Shoppers` Stop Ltd was awarded "the Hall of Fame" and also won the "the Emerging Market Retailer of the Year Award" at Barcelona. Read More...